Book Report #82 - Blink

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Blink was a fast-paced, fun explanation of the phenomenon of making a snap judgment. It had a bunch of well-written examples of people and groups of people making judgments with a plethora of information and people making judgments instantly. Turns out there is a lot of power in the ability to make a quick decision.

The take home message was that when we are making complex decisions it is best to make them quickly, in the blink of an eye. But when we are making basic decisions it is best to weigh out the information we have and make an educated choice.

General consensus: I learned so much, had a blast and can't wait to read The Tipping Point: How Little Things Can Make a Big Difference.