Book Report #90 - The Tipping Point

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Oh, the silly things we assume! The author of Blink: The Power of Thinking Without Thinking never ceases to entertain in his follow-up work.

In this gripping account of what makes epidemics occur Gladwell looks at how Hush Puppies went from something a few kids in Greenwich Village were wearing to something the world was celebrating with fashion awards. How Blues Clues and Airwalks became such smash hits. How Paul Revere was able to mobilize his people in time to intercept the British.

It isn't at all what we thought. And boy, is it complicated. But with practice we can take things we learn from The Tipping Point and became the best marketers in the history of western civilization. We're all in sales, right? This book is guaranteed to make you better at whatever it is you're selling.

General consensus: I need more Gladwell! Thankfully Outliers: The Story of Success has been released.